REAL conducted 60 in-depth interviews and surveyed over 750 Gen X women to understand what's actually driving the midlife shift. The findings challenge everything brands think they know about women in their 40s and 50s. Download the report.
REAL conducted 60 in-depth interviews and surveyed over 750 Gen X women to understand what's actually driving the midlife shift. The findings challenge everything brands think they know about women in their 40s and 50s. Download the report.
