The Paper Store
PUSHING THE PAPER STORE
The Paper Store is a proudly family-run business now operating as TPS Group Holdings. Established in 1964, it is one of the largest family-owned and operated specialty gift businesses in the country, with 100 stores nationwide. The company approached REAL to help develop a “go forward strategy” to advance their business and brand. They also sought REAL’s expertise in building the strategic foundation for their next-generation brand evolution and to guide their ongoing expansion efforts throughout the U.S.
Brand + Business Strategy | Insights | Customer Segmentation | Loyalty Program Evaluation | Workshops
Forward.
DOUBLE
6
MORE
DIGIT GROWTH IN ONE YEAR
NEW CONCEPT STORE LAUNCHES IN 2 Years
STRATEGIC brand partnerships
What we did
REAL collaborated with the CEO, the founding family, their investors, and the executive team over a two-year period. We adopted a test-and-learn methodology and played a crucial role in redefining and shaping their business growth, brand transformation, and marketing strategy.
We conducted in-depth stakeholder and consumer interviews, participated in on-site visits across the country, and assessed their product strategy and loyalty programs to gather strategic inputs and insights. We concentrated on concept development and testing to ensure our ideas resonated with the target audience. A detailed customer segmentation study helped us tailor our strategy plans effectively. Additionally, we conducted attitudinal and behavioral studies to understand our customers’ motivations and behaviors.
THE OUTCOME
The Paper Store experienced their most successful quarter in years with double-digital growth.
Six new concept ‘signature stores' have successfully launched, strengthening their national market presence . Additionally, the aspirational brands they aimed to attract are now partnering with them, signifying strong growth and strategic success. The Paper Store refreshed their core brand strategy, elevating their lifestyle appeal and successfully attracting younger Gen Z and Millennial consumers.
More from THe Paper Store
"Throughout our collaboration, the REAL team's professionalism and commitment were evident in every interaction. They felt like an extension of our team and helped shape our company’s strategy towards a future success”
- CMO, The Paper Store
