Luxury Hospitality
Redefining
A global luxury hospitably brand that offers sustainable luxury experiences to guests from across the world wanted to identify innovative ways the company could disrupt the category while remaining deeply committed to the founder’s vision.
Cultural Immersion | Consumer Insights | Brand Insights | Brand Disruption
sustainable
luxury.
16
BEST
BEST
GLobal locations
Eco-friendly hotel 2024
Luxury hotel brand 2024
What we did
REAL interviewed brand executives, partner agencies, lead designers, team members, and loyal guests to determine how far the brand could push itself. We also interviewed global tastemakers who were leaders in music, art, fashion and sustainability. We uncovered that while sustainability was core to the brands ethos and mission there were other exciting opportunities to redefine luxury through a sustainable lens.
What we found
We identified key opportunities for the global business, including breakthrough and first-mover advantages in brand positioning, product expansion, design, and guest experiences. Our efforts helped shape, translate, and amplify these brand opportunities, culminating in a presentation at the company’s annual global conference. This work also laid the foundation for creating the brand’s new visual identity.
A word from the business
"REAL's effort, imagination and vision opened our eyes and has helped us begin to shift our conversations from “who we are” to “who we can be."
- Chief Brand Officer, Luxury Hospitality
