AN INSIGHTS-DRIVEN BRAND STRATEGY and RESEARCH CONSULTANCY
We break through, so you can break through.
Get REAL.
CONSUMER
INSIGHTS
We conduct leading-edge research and translate consumer insights into growth opportunities for clients seeking a bold change.
BRAND
STRATEGY
We lay the strategic foundation for brands and lead companies through the journey of reframing their category positioning to delivering groundbreaking results.
CONSULTING
and ADVISORY
We provide customized consulting and advisory services for executives and private equity firms.
Work
TRENDS + CULTURE
A bold and predictive whitepaper on why Gen X women are redefining middle-age and the billion dollar impact this will have on brands.
TRENDS + PREDICTIONS
A video retrospective on our early prediction of the rapid rise of female millennial entrepreneurship and how their rise would disrupt corporate America.
INSIGHTS + STRATEGY
An in-depth study to identify new opportunities to reframe and modernize organ donation for the Montefiore Einstein Center for Transplantation.
Clients
TESTIMONIALS
“
[REAL] will push you beyond your limits to ensure that you are moving well into the future. What they brought into our company was life-altering for our brand.
”
White House Black Market